The Epiphany
I fell in love with Fashion photojournalism in February 2008 when major designer Marc Jacobs launched a campaign promoting his name brand with celebrity endorsement Victoria Beckham appearing in his ads. However, her face was not present, not was the clothing (well shoes were) or the brand name. It was simply, her legs sticking out of a bag (pictured above).
I became a fan of Marc Jacobs whose work doesn’t focus on the stereotypically beautiful photography to sell his brand, but rather the quirky, blemishes of glamor. He gets attention by ordering his photographer, Juergen Teller, to capture a moment in the way most luxury brands would discard. For example, he used young actress Dakota Fanning for one of his ad campaigns and picked a very unflattering shot of her with her mouth wide open. I just adore the rebellious tactic and uniqueness that brands the Jacobs’ vision. He stands alone by not doing what he should be doing.
